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Transactional Surveys – Retail, Support, Etc

Companies get closer to their customers by asking small questions after certain transactions.

IN RETAIL

Ever wonder why the clerk at the pet food store asked you for your zip code? It’s to gather more information about where their customers come from. That information, armed with the amount of money that customer spent, allos the company to make better decisions about where to advertise, and what types of messages to use.

AFTER SUPPORT CALL

You recently received support from Prezza Technologies.We strive to provide the best customer satisfaction possible, so please take a moment to answer these questions:

For the following questions, please rate the support you received on a scale of 1 – 5 (5 is the best, 1 is the worst):

1. Speed of Response.

2. Attention to Detail.

3. Customer Service Rep Friendliness.

Surveys like the retail example and the support example are called “transactional” because companies are introducing a method of capturing feedback at a typical transaction event. People are much more likely to respond if surveys are not just mass emailed to people, and can be much more effective when conducted by a person.  Check out Prezza’s Checkbox Web survey software.

Mind Blowing Statistics

Checkbox Live Demonstration! March 21 1-2 EST.

Join Prezza’s Christopher Park for this web-based presentation and demonstration which will highlight the new capabilities and features of the latest version of Prezza’s web-based form, feedback, and survey software, Checkbox® Web Enterprise Edition. Please join us, and feel free to invite a friend or two.

https://www.gotomeeting.com/register/634823430

Survey: CEOs expect business to grow steadily

via Associated Press

WASHINGTON — America’s chief executives are feeling pretty good about business prospects with most expecting sales to increase, although Wall Street investors have expressed anxiety recently about the economy’s direction.

survey by the Business Roundtable, released Wednesday, also showed that many executives expected capital investment and hiring to remain at current levels or be boosted in the coming months.